It is true that the majority of people who walk into your funeral home are unfamiliar with the funeral home business per se. They only know what they have heard from relatives, friends or co-workers. They may have gotten your business name out of the phone book because they liked your ad. They rarely have [...]
Guiding a family to select the right casket is both a science and an art. Psychological factors that the grieving family brings into the picture along with your responsibilities as a business owner definitely create a unique dance between emotions and good business sense. Like any other business, being a funeral director has a bottom [...]
The selection of the casket is one of the first things grieving families think about when they are considering burial. Somehow this takes precedence because it is how most people believe they can preserve the memory of their loved one. Knowing that the deceased is safe in a secure casket provides a sense of final [...]
