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May 2013

Tweaking your Funeral Home Website

By |May 6th, 2013|Digital Funeral Ideas, Marketing in the Funeral Industry, Personal & Business Growth|

As a funeral director, you know how to see things from other people’s perspective.  This is a vital aspect of your work.  You are able to empathize and deeply understand what someone else is thinking and feeling.  You depend on this ability for insight as to how to broach sensitive subjects with your grieving families [...]

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February 2013

How to be in Two Places at Once

By |February 25th, 2013|Digital Funeral Ideas, Marketing in the Funeral Industry, Personal & Business Growth|

How many of us wish we could be in two places at once!  We have our schedule planned out, and then suddenly we are accosted by an obligation that just can’t wait. In the funeral home business, you know that this happens far more frequently than you care to admit.  People’s lives are unpredictable, and, [...]

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January 2013

Always Bring them Back to You

By |January 25th, 2013|Digital Funeral Ideas, Marketing in the Funeral Industry, Personal & Business Growth|

When promoting your funeral home, whether you are using print advertising, radio, or the Internet, make sure that you have provided an avenue for your potential clients to be brought back to you.  Both the world and the Internet are big places.  It is extremely easy for customers to get distracted and end up at [...]

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Funeral Home as a Business

By |January 21st, 2013|Digital Funeral Ideas, Marketing in the Funeral Industry, Personal & Business Growth|

Do you ever feel as if you are being pulled in too many directions?  As a funeral home director, you are first and foremost a grief counselor whose job it is to initiate the grieving process for your clients by creating a meaningful funeral service that embodies the life of their loved one.  You have [...]

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December 2012

Why You Do the Things You Do

By |December 10th, 2012|Baby Boomers, Digital Funeral Ideas, Marketing in the Funeral Industry, Planning a Service|

Among the New Year’s resolutions to lose weight and stop procrastinating, should be a promise to ourselves to understand why we do the things we do.  Since a large portion of our lives consists of habits, going the route of least resistance, and doing what is expected, this new year can be our opportunity to [...]

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Using Links to Enhance your Website

By |December 3rd, 2012|Digital Funeral Ideas, Marketing in the Funeral Industry|

Visitors to your funeral home website will appreciate any links that you insert to make their online experience more convenient and enlightening.  Even if your website has a wealth of information, it is also critical that you link your pages and resources together, so that your potential clients can be immediately transported to exactly what [...]

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November 2012

Making your Website a “One-Stop Shop”

By |November 26th, 2012|Digital Funeral Ideas, Marketing in the Funeral Industry|

More and more people immediately turn to the Internet when they are suddenly faced with a problem.  When a death occurs, family members used to flip through the phone book to find the closest funeral home, but that has drastically changed in the past decade.  Today, people are more likely to do a search on [...]

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Interacting with your Community

By |November 12th, 2012|Digital Funeral Ideas, Marketing in the Funeral Industry|

It’s the nature of the business.…  There is an invisible barrier that separates your Funeral Home from other businesses and from the very people you serve.  This means that you as a funeral director, even if you are fairly active in your community, are in effect an outsider.  Unless you find a proactive way to [...]

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Multiple Income Streams

By |November 5th, 2012|Digital Funeral Ideas, Marketing in the Funeral Industry|

Successful businesses take advantage of “multiple income streams.”  By drawing sales from several different markets, these business owners ensure that even if one market slows down for a while, the others will carry their profits.  This form of diversifying has long been considered a solid economic tool. Funeral directors can use this technique not to [...]

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