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November 2012

Interacting with your Community

By |November 12th, 2012|Digital Funeral Ideas, Marketing in the Funeral Industry|

It’s the nature of the business.…  There is an invisible barrier that separates your Funeral Home from other businesses and from the very people you serve.  This means that you as a funeral director, even if you are fairly active in your community, are in effect an outsider.  Unless you find a proactive way to [...]

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Multiple Income Streams

By |November 5th, 2012|Digital Funeral Ideas, Marketing in the Funeral Industry|

Successful businesses take advantage of “multiple income streams.”  By drawing sales from several different markets, these business owners ensure that even if one market slows down for a while, the others will carry their profits.  This form of diversifying has long been considered a solid economic tool. Funeral directors can use this technique not to [...]

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August 2012

Providing Needed Resources on your Website

By |August 29th, 2012|Digital Funeral Ideas, Marketing in the Funeral Industry|

Your website should be a "One-Stop Shop” for your grieving families.  Here they should find a wealth of resources to help them cope with all the added responsibilities that a death in the family loads onto their shoulders. One of the most considerate resources you can provide on your website is a section with templates [...]

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Memorial Websites – A Service That Keeps on Giving

By |August 22nd, 2012|Digital Funeral Ideas, Marketing in the Funeral Industry|

Offering Digital Remembrances In the funeral business, you’ll see families that have lost loved ones and people that have lost friends. Years ago these people would have created scrapbooks to share pictures and memories of their loved ones. Now most of these pictures and videos are already stored on the family computers. Why not give [...]

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Let Google Promote Your Funeral Business – Posting Obituaries

By |August 15th, 2012|Marketing in the Funeral Industry|

Too many funeral directors unwittingly make a serious mistake when they post obituaries on funeral sites other than their own website.  Although this may seem like a smart financial decision, they risk losing their unique branding, may not get listed properly on Google, and could lost a significant amount of online potential clients. When you [...]

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Convincing People to Prepare In Your Community

By |August 6th, 2012|Marketing in the Funeral Industry|

The most difficult situation is when a family has made no preparations for the inevitable.  They are not only stunned by the death of their loved one, but they, by default, also force you as their funeral counselor to start at “square one” with the funeral arrangements.  This could turn into a tug-and-pull scenario if [...]

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July 2012

Marketing Your Funeral Home on Facebook: Dos and Don’ts

By |July 20th, 2012|Marketing in the Funeral Industry|

Today, most businesses market themselves online through at least one form of social media. Websites such as Facebook, Twitter, and even Tumblr are being utilized by businesses to provide information to their customers, gain potential customers, and to reach out to people in such a way that inspires business loyalty. It is not secret that [...]

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