You are a busy person. Every time you turn around, some critical aspect of your funeral home business is demanding your attention, from new clients who just walked in the door to verifying the police escort for tomorrow’s procession to the cemetery. With so much on your mind, how can you think of what to write for your next blog?
Take a deep breath and think about your last client. What was the big issue that had to be resolved for this family? Grab a piece of paper or open up a Word document on your computer and jot down several phrases to describe this incident: the problem, your solution, and the family’s response. Voila! Here is the essence of your next blog!
Creating blogs for your website should not be a chore. Instead, picture this project as your way of passing along a small slice of your expertise to a family that really wants to know. If you keep a running file of the situations you come up against with your clients, you will have a wealth of ideas for future blogs. What is more, these will be “hands-on” solutions to actual problems. If you base your blogs on real life incidents, you will be benefiting your future clients in unimaginable ways. You will be giving them tools so that they can prepare for the future. You will enable them to face the death of their loved one and deal with it in the midst of all the emotional turmoil. Your readers will quickly realize that you are speaking from experience and that they can trust what you say in your blogs. This trust will transfer to the rest of your website, as well as to your funeral home.
To organize the topics for your blogs, make a list of the many responsibilities that grieving families face, from planning out the funeral and deciding where to hold the reception to burial plans. Then group your real life situations under each topic so that they are easily accessible the next time you sit down to write a blog . Your blogs can be stand-alone pieces or you can link blogs together that discuss different aspects of the same topic, with a Part 1 and 2, for example.
Responsibilities such as deciding on the exact wording of the obituary, which newspapers to notify, where to put up out-of-town relatives and friends, and taking care of getting the death certificate, are tasks that will not be so overwhelming for your clients if you blog regularly about them. You can blog about the same topic more than once. Just come at it from a slightly different perspective in each blog so that the material is always fresh and intriguing.
Everything you do for your clients has significance and makes a vital difference in their lives. You are the key to enabling them to get through their trauma. Let your blogs reflect how much you care while providing practical steps for grieving families to take.
